It is erroneous to
think that a small business with no website or one whose website
cannot be found near the first page of a Google search
can compete effectively in today's technology driven world. There
are over one trillion websites worldwide. The majority of all search
queries are for products and services provided by local business
to meet
immediate needs. Some estimate that
97% of American consumers use the internet to find what they seek
A search engine's mission is to
return
relevant
information when queried. There has never been a greater
need for local
and small business SEO.
For over 100 years
phone books and yellow pages directories with businesses listed
alphabetically
by category
was the primary source for finding a business. Paper phone books
are virtually obsolete due to the internet. The internet's growth
is directly linked to devices like
I phones, I pads, smart cell phones and other devices. These devices
are changing the
way consumers
interact
with small and local businesses. Ecommerce is being replaced
by Mcommerse (Mobil
or Mobi). In 2011, 38% of all internet
searches were conducted with a cell phone.
Cell phone internet searches will exceed desktop internet surfing
by
2014. Of consumers who search for products or services using a
cell phone, 70% make a purchase, scheduled
an appointment, or take some form of action within one hour
of the
call. Mcommerce
will only intensify local business competition.
Think about the last
time you purchased anything but a day to day item. Did you use
a phone book to find
what you were looking for? Did you surf the net at home or the
office? Did you search for it using your phone? How many websites
did you visit to find the best price or location? When in route
to the business did you use your phone to download a map or get
directions? Did you text anyone about the item before or after
you purchased it? Did you take a picture of it with your phone and
email it so someone?
This is Mcommerce and
the Mcommerce Paradigm is tantamount to replacing
a lantern lit room with electric
light bulbs. This is the future, and like it or not, it is the
way business will be done from now on. Some consumers will tell
you
that your website’s page ranking lends creditability to your
firm. If so, having your website on the first page of the major
search engines can be the basis of trust
with your prospective customer. If you
own
a small, local
business
and
your
website is not near the top of the first page of the important
search engines it is the same as if you were illuminating
your workplace with lanterns.
It is not our intention
to get your website on the first page of the search engines - it
is our intention to help you
get more customers using several marketing methods which include
being on the first page. On average it takes
about two to three months to get your website on the first or second
page
of
the
top
major search
engines depending on the keywords and key phrases and the completion
for those words. Naturally a keyword with 50,000 competing websites
will bubble up more rapidly than one with ten million. We take
a holistic approach to local
and small business SEO to help brand your business
in your niche; and market, and sell your products or services to
your prospective customers.
Visit our page for
a detailed list of our local
and small business SEO services.
